COFFEE PRICE INCREASE

 

At RELAY, we know how much a good cup of coffee means to you. It’s not just a beverage; it’s a ritual, a moment of comfort, and sometimes, a much-needed pick-me-up. However, you may have noticed that the price of coffee has been on the rise lately. Let’s take a moment to explore why this is happening.  

First and foremost, it’s important to understand that coffee prices are influenced by a variety of factors. Weather conditions, such as droughts or excessive rainfall, can significantly impact coffee crop yields, especially this year.  Farmers in Brazil, the world's leading coffee grower, are facing incredible challenges growing their coffee resulting in a global supply shortage. Additionally, global demand for coffee continues to grow and this increased demand has put additional pressure on prices.

Another key factor is the commitment to ethical sourcing and fair trade practices. Many coffee roasters, including RELAY, who prioritize quality and sustainability, are dedicated to paying fair wages to farmers. This commitment not only supports the livelihoods of small farmers but also ensures that the coffee you enjoy is produced in a way that is environmentally sustainable. While this may lead to higher prices, it also means that you are contributing to positive change in the coffee-growing communities.

It’s also worth noting that the costs associated with transportation and logistics have risen. With global supply chain disruptions, the cost of shipping coffee from farms to roasters has increased. These factors combined create a complex landscape for coffee pricing.

While price increases can be frustrating, it’s essential to remember the value of the coffee you are purchasing. Each cup represents the hard work of farmers, the care taken in sourcing, and the commitment to quality. By choosing high quality specialty and ethically sourced coffee, you are not only enjoying a delicious beverage but also supporting sustainable practices that benefit your local community and communities around the world.

In conclusion, while these price increases are outside our control, we promise to continue our focus on maintaining quality, sustainability, service, and great coffee you expect.

We deeply appreciate your support for your LOCAL COFFEE ROASTER & CAFE.

 

Sincerely,

Jason & Rachel
RELAY Coffee Roasters